Example 2: Honda UX-3

Wonderful personal vehicle embodying complete 360 movement - the ability to travel at any degree upon one plane.

Pros

• Unisex appeal with anamorphic similarities (hourglass shape)
• Accelerometer/gyro controlled movements for "hands-free" control
• Incredibly small and compact, with a tiny footprint, can allow for indoor use
• Light-weight construction - examples illustrate storage within car doors

Cons

• Presumed expense of the product, with limited availability in the near future
• Creative, though questionable sitting mechanism - potentially limiting size/weight
• Louder then expected electric motors
• Stepper then normal learning curve

Example 1: YikeBike

An unusual yet finalized/production solution to personal, urban transportation. Inspired by turn-of-the-century penny farthing bicycles, YikeBike is an ingenious fold-able, light-weight electric bike with a top speed of 15mph - aimed at lowering average commuter carbon emissions, with long-term personal savings on time, transit, and parking.

Pros

• Aesthetically and ergonomically well designed
• Compact folded design and light enough to be carried on shoulder
• Include road safety features (lights)
• Small, comparable foot-print enables use in confined spaces (pavements)

Cons

• Limited market potential due to cost ($4,800 USD )
• Similarities to a regular folding bicycle

Example 1: Bracelet phone (concept)

Literal interpretation of the mobile phone as an accessory - the product embodies a futuristic bracelet that doubles and unfolds as a phone.  Jewelery with a secondary function appears to be the main theme of the product.  Unfortunately the ergonomics of the phone half are forgotten.

Pros:

• Developed aesthetic combination of jewelery vs. phone
• Visual identifiers for phone functions (lit buttons)
• Durable material, uncommon amongst today's examples
• Presumed mapping of unclasping the bracelet, activates "pick-up"

Cons:

• Poor ergonomic understanding of phone form
• Limited functionality of phone product (screen for contact info, caller id etc.)
• Lack of detail for supporting products (charger)
• Limited viability - only for the female market? Subjective aesthetic value as "jewelery"