Thursday, April 1, 2010

Example 2: Sony Rolly (inspiration)


Energetic, playful product created by Sony in 2007; Rolly's sole purpose is to bring colour, movement and life to sound. Advanced sound editing software translates the audio data into a series of actions, through a combination of "ear waggle", rolling motion and lights. Furthermore, several Rolly's can be synchronized to perform choreographed pieces!

Potentially, this kind of "life" may have a place with something as static as a mobile phone.

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