Friday, April 9, 2010

Example 5: Segway


The Segway was one of the first main stream solutions that captured the imagination of the public globally. But, although recognized as an iconic and head-turning product, Segway has yet to fully penetrate the commuter market. Pricing, local traffic laws and recent "keep-fit" trends have kept the vehicle predominately grounded in the business realm. Still, the Segway represents an excellent use of intuitive accelerometer technology, through a clean and desirable design.

Pros
  • Robust construct and ergonomic design
  • Intuitive accelerometer technology to assist balance and drive
  • Successful manufactured and proven business history (armed forces, security, delivery, x-games)
  • Small footprint, with rugged terrain potential
  • Electric

Cons
  • Deemed unfit for pedestrian walkways - illegal in many western countries
  • Associated with promoting the "lazy" society concept
  • Incredibly pricey.  Comparable with low-cost road vehicles ($7,000+)

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